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With today’s fast paced global business environment and the rapidly changing technology landscape, the practice of innovation has been transformed from a collection of internal process driven activities, to something more broad and abstract.   

Engineering Agility is the organisational, cultural and mind set flexibility to get products to market faster, increase customer demand and increase profitability.  Alongside contemporary Innovation, Engineering Agility has become more of an art than the traditional science of research and development.   

Engineering Agility is the organisational, cultural and mindset flexibility to get products to market faster, increase customer demand and profitability.

The Art of Modern Innovation

Looking at the art of innovation, today’s museum contains a collection of methods, frameworks and visual canvases that help inspire creativity, stimulate collaboration, and accelerate customer value creation.  This collection of methods, frameworks and canvases are supported by 5 core principles for Engineering Agility to help to guide you on your journey, emphasizing the importance of empowering teams and focusing on value driven customer outcomes, whilst operating with a high degree of business agility. 

Value Delivery

Regular delivery of a working solutions responding to change to meet customer needs which enables incremental benefit realization.

Quality Solutions

Thinking big, yet starting small, focus on the right quality solution with simple design, appropriate governance, and validation via hypothesis testing.

Empower Teams


Empower teams of skilled people responding to change at a sustainable pace.

Communicate and Collaborate


Regularly communicate and collaborate between business, delivery and customer teams, utilizing appropriate channels.

Apply Cadence

Don’t fear failure; Apply a regular cadence to develop solutions iteratively using rapid feedback to ideate, maximize learnings and pivot.

The Innovation Framework 

MI-GSO | PCUBED’s Innovation Framework Graphic
MI-GSO | PCUBED’s Innovation Framework

MI-GSO | PCUBED’s Innovation Framework allows you to rapidly Select, Validate and Accelerate projects with the goal to increase the use of innovative technologies and approaches in areas associated with high customer value, by combining values derived from agile, design thinking, lean startup, and platform scale, to accelerate the progression of ideas through the innovation lifecycle.

“Rapidly Select, Validate and Accelerate projects with the goal to increase the use of innovative technologies and approaches in areas associated with high customer value. “ 

Focusing more on the art than on the science by leveraging modern Innovation Tools like the Business Model Canvas and the Value Proposition Canvas, allows your team to rapidly visualize and connect ideas with products and services that will generate real customer value. 

Altogether MI-GSO | PCUBED’s approach to deploying an Innovation Framework consists of easy to follow, repeatable steps based on industry proven methods leading to a maximum amount of portfolio visibility, while reducing your execution risk and gaining delivery confidence.

The Business Model Canvas is a visual chart for describing customer value propositions  using nine essential building blocks, while the Value Proposition Canvas is a visual chart for connecting products and services to  customer jobs to be done.


To learn more about applying the Art of Innovation to drive Engineering Agility within your organization