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Pain Points

Pain points are an effective way of understanding what’s preventing you from delivering value, in this case achieving Digital Twin adoption.​

When considering how to create pain points you must be able to state two things concisely. The Pain and the Impact.​
Pain is the problem being felt.​ Impact is the result of the problem.

For the theme ‘Stakeholder Buy-In’, the pain points were as follows:

  • Buy in from the board
  • Evidencing benefits to the wider organisation
  • Staff unwillingness
  • The need to upskill staff
  • Minimal evidence of benefits
  • Hard to evidence benefits
  • Cost to fund

Define: Problem Statements

Once the pain points are identified, the next stage of the Design Thinking process is to get to the heart of the issue and define a set of problem statements.

We follow the below process when we define our problem statements:

In this group, ‘Stakeholder Buy-in’ was chosen as the Digital Twin pain point theme to recieve a problem statement.​

To develop the problem statement, you need to consider what is happening, why this is a problem and what the impact is.

Below is the problem statement generated for ‘Stakeholder Buy-In’:

This is what is happening

This is bad because

The impact is

There is a poorly defined business objective to solve with a digital twin

there is a lack of understanding in the organisation

It results in an inability to understand what success looks like

Ideate: Vision Statement

You begin forming a vision statement by using these ‘kipling’ questions, asking ‘What’, ‘Why’, ‘When’, ‘How’, ‘Where’ and ‘Who’ your vision statement should apply to.

Here are the answers to the kipling questions generated for ‘Stakeholder Buy-In’:

Resulting vision statements:

By better understanding the issues that we have, and educating the wider organisation, we are able to positively benefit our clients, company and suppliers.

We want everyone to have a clear strategy with unified goals across all levels to provide synchronicity across the organisation and bring positive change by providing clearly defined direction.

To enable our leadership team to promote innovative cultural / people change through our communications platforms to proactively boost Digital Twin implementation success and ROI


In our workshop, groups were asked to develop a set of three potential ‘features’ that would help deliver their Digital Twin Vision Statements. According to this group’s vote, the features most important to delivering their vision statement were:

  • A common language to be used by the whole organisation
  • A strategy in place for the organisation’s stakeholders to get behind
  • Data Rich Environment
  • Staff Incentives
  • Leadership Direction
  • Data Security
  • Data Quality
  • User Interface

Transformation Map

A key output of this session was the Transformation Map, this visually represents the strategic plan for achieving your transformation. Below are the transformation maps devised for the ‘Stakeholder Buy-In’ theme.